Wordle creator says they plan to keep the viral hit ad-free

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Wordle creator says he plans to keep viral hit ad-free

wordle josh wardle free without ads

Good guy Wardle

Josh Wardle, creator of a viral sensation puzzle game Wordle, stated that despite the popularity of the dinky game overnight, there are currently no plans to charge for the original game or implement advertising in its interface.

Wordle, for the less inclined, is an addicting, free-to-play web game that has won over an army of fans this holiday season. The object of the game is to guess a mysterious five-letter word in six attempts or less. As the player makes their guesses, a colored grid offers clues to correct and incorrect letters, as well as clues to their placement. Wordle is a kind of amalgamation of classics such as Master of the mind and Executioner, and each game taking only a few minutes, it has become a part of the daily routine of many people.

Despite his incredible popularity, however, Wardle seems determined to keep it just fun and free, rather than something he can capitalize on or leverage for advertisers, data buyers, and subscription services.

word emoji

“I’m a little wary of mobile apps that demand your attention and send you push notifications to get more of your attention,” Wardle said in an interview with BBC Radio 4. “I like the idea of ​​doing the opposite of that. – what about a game that purposely doesn’t want a lot of your attention? Wordle is very simple and you can play it in three minutes, and that’s all you get. There is also no advertising and I do not do anything with your data, and that is also quite deliberate.

“I don’t understand why something can’t just be fun.”

It is a position of incredible nobility, in an increasingly greedy and pinching industry. However, I think creators should see some compensation for their efforts, (especially when the big boys kiss like bandits). So I hope Wardle can receive some form of remuneration for his hard work, work which has brought a little joy into the day for thousands of people. Wardle previously said he still has thousands of words already locked, so the game is ready to go and up and running.

If you want to check it for yourself, you can play Wordle on the official website.

[Via Eurogamer]

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